Just a Normal Life
Doing things for the sake of it.
Exploring advertising, finance and tech with genuine curiosity.
And yes, we also talk about running: another huge passion of mine.
Money as a Second Language: Growing Up in Numbers
How my father’s ledgers shaped a lifelong obsession with understanding what money actually means
Inside the Machine: We Built a Surveillance Machine and Called It Advertising
What the shift from direct sales to programmatic auctions revealed about attention, value, and identity online
Case Study: Half Our Leads Were Worthless
What six months of declining performance taught me about performance marketing
A Guide for Conscious Rebels
Why I write blog posts