Just a Normal Life
Doing things for the sake of it.
Exploring advertising, finance and tech with genuine curiosity.
And yes, we also talk about running: another huge passion of mine.
The Bubble Everyone Can See
There is a moment in every technology boom where what people say diverges completely from what they do. We are living in that moment right now with artificial intelligence. I have been watching this unfold with genuine fascination, particularly since October 2025, when Bank of America’s Global Fund Manager Survey recorded something remarkable. Fifty-four percent of institutional investors stated explicitly that AI stocks are in a bubble. These aren’t retail traders chasing meme stocks on Reddit; these are pension fund managers, hedge fund strategists, and allocators responsible for trillions in assets. But here is what makes this interesting: those same investors, in that exact same survey, pushed their equity allocations to thirty-two percent overweight, the highest level in eight months. ...
Money as a Second Language: Growing Up in Numbers
How my father’s ledgers shaped a lifelong obsession with understanding what money actually means
Inside the Machine: We Built a Surveillance Machine and Called It Advertising
What the shift from direct sales to programmatic auctions revealed about attention, value, and identity online
Case Study: Half Our Leads Were Worthless
What six months of declining performance taught me about performance marketing
A Guide for Conscious Rebels
Why I write blog posts