Just a Normal Life
Doing things for the sake of it.
Exploring advertising, finance and tech with genuine curiosity.
And yes, we also talk about running: another huge passion of mine.
How my father’s ledgers shaped a lifelong obsession with understanding what money actually means
What the shift from direct sales to programmatic auctions revealed about attention, value, and identity online
What six months of declining performance taught me about performance marketing
Why I write blog posts